'This is our first year using Karin and the Oyster team to undertake key research with our customers and their decision makers. This is the largest activity of this sort we’ve ever undertaken and we wanted to make sure that we selected the right partner; one that would be competent but also would fit well with our company values and the way we work. I’m delighted we chose Karin and the Oyster team. Not only did we get great information, stuff that we can make real meaning out of and drive real improvement with, it was done in exactly the right way, and really well received across our customer base. I’m delighted with Oyster and look forward to the next survey.'
Mark Noonan, Customer Development Director, Simons Group